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    Challenge of Adapting Marketing Concepts and Tools to The Territory

    Challenge of Adapting Marketing Concepts and Tools to The Territory by Samia Bounab, Samra Doumi

    Published 2025-06-01

    This research paper investigates the necessity and process of adapting traditional marketing concepts and tools to the unique context of territories, aiming to enhance their attractiveness for targeted groups at both national and international levels. The study posits that the distinctive character...

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