Search Results - S. S. Alexandrova

Held socio-psychological analysis of the phenomenon of consumer perceptions of the brand. The author's definition of «consumer perception of the brand», «brand semantic space». The author's projective technique of qualitative social research, aimed at the reconstruction of the semantic spa...

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The research was carried out in order to study the effect of non-root fertilizing using complex fertilizers on the yield and quality of plum fruits of the Velikaya sinyaya variety in the Astrakhan region. The following treatment variants with complex fertilizers were used in the experiment: Master;...

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The idea that fear of death forms the basic motivation for cultural and religious practices has gained attention of cognitive science and has been experimentally tested in recent decades. It is now known as the terror management theory (TMT). However, the idea itself was influential in scholarship a...

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The article is devoted to the gender aspect of pension reform in the Russian Federation. The unfairness of men's later retirement compared to women is reinforced by the significantly lower average life expectancy of Russian men compared to women. At the same time, in recent decades, world exper...

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The review examines the current state of free radical oxidation processes in clinical medicine. Based on many years of our research and analysis of the literature, we consider the most promising assessment of the activity of glutathione reductase and the level of glutathione reduced in erythrocytes,...

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Gamma-glutamyltranspeptidase (GGTP), isolated from a variety of sources from microorganisms to mammals, including human blood and organs, has been studied sufficiently detailed, which allowed to take a fresh look at the role of this enzyme in cellular metabolism, the pathogenesis of several diseases...

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The present study is devoted to the publication of letters from P.A. Radimov (1887−1967), a peasant poet, a famous realist artist, one of the last Wanderers (Peredvizhnik), and the first chairman of the Association of Artists of Revolutionary Russia, to the A.A. Izmailov (1873–1921), famous journali...

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The problem of communicative efficiency of the Russian online stores in the context of current trends in development of electronic commerce in Russia has been considered. The empirical study, conducted by the author, aimed to identify the features of perception by Moscow student youth of marketing c...

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The author’s elaboration of the content and poetics of landscape and natural history lyrics of the Far Eastern poet, winner of the Stalin Prize of the third degree P. S. Komarov (1911—1949) is presented. The novelty of the research lies in the fact that the poet’s work has practically not been studi...

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The results of the study and systematization of literary research on the problems of geopoetics as a direction in Russian literary criticism are presented in this review article. The relevance of the study is seen in the need to comprehend and systematize the accumulated literary experience in the f...

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The questions of the content and genre poetics of the works of the Khabarovsk writers V. V. Sukachev (“At the hearth”) and T. I. Gladkikh (“Amur Cossacks Korenevs”) are considered. The relevance ofthe study is due to the value of the literary and regional studies material for the formation of a holi...

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Primary cardiac tumors occur quite rarely, while the symptoms in patients with this pathology are very nonspecific. The data of physical examination and the results of electrocardiography and radiography are often less informative. In this connection, modern high-tech medical imaging tools play a ve...

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The story “The Bird of God” (2018), the work of the Far Eastern writer Tatyana Innokentyevna Gladkikh (born 1952), is reviewed in the article. The scientific novelty of the study is that the prose of Gladkikh was not a subject of comprehension in literary criticism. The relevance of this work is due...

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Purpose: The analysis of problems and alarms of the patient’s relatives served in hospices and the services rendered to it.Materials and Methods: Questioning of 190 members of the personnel, 216 relatives and the close patients who were in 29 hospices and 5 branches of the palliative help of Bulgari...

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The article focuses on the study of the interaction of digital processes in the “city-region-country” system when assessing the overall level of digital transformation of the Russian economy, since the works devoted to the consideration of the results of the introduction of digital technologies in t...

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<p style="text-align: justify;"><strong>Context and relevance</strong>. The article presents a review of theoretical approaches devoted to the analysis of the relationship between the psychological well-being of an office employee and the organization of the wo...

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Introduction. Multicriteria optimization, taking into account contradicting criteria, is used to improve production efficiency, reduce costs, improve product quality and environmental safety of processes. The literature describes the application of multicriteria optimization for production purposes,...

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Individuals with hypertension and diabetes mellitus are at high risk of cerebrovascular and cardiovascular morbidity and mortality. Recent advances in the multifactorial pathophysiology of atherogenesis provide important information about the complex interrelations between traditional risk factors,...

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We present a brief overview of major innovative scientific research conducted at the research oncological Institute n. a. P. A. Herzen over the last decade, and the results of their the introduction into clinical practice. On the basis of 36 patents of the for the invention in Russian Federation we...

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The article analyzes the working conditions of asphalt at high summer temperatures, and shows that in such conditions, asphalt pavement experiencing plastic shear strain. Such deformations are due to the loss of the ability of asphalt to work on bending, resulting throughout the coating thickness of...

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