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    A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms

    A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms 由 Xiao Zheng Wei, Hwee Ling Siek, Reza Moayer Toroghi, Siti Fatimah Binti Hashim

    出版 2025-06-01

    Grounded Theory was employed to analyze consumer perceived value of sustainable bamboo-woven fashion accessories in Chinese e-commerce, emphasizing green consumption behaviors, awareness of resource reuse, and integration of cultural significance. Unlike prior research focusing on design-stage prefe...

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