Search Results - Le Chau Tran

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    Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context

    Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context by Le Chau Tran, Tien Dat Le, Quang Nghia Tran, Ha Chi Le

    Published 2022-02-01
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    Towards an insight into the adoption of Open Innovation by SMEs in Vietnam

    Towards an insight into the adoption of Open Innovation by SMEs in Vietnam by Phuong Thanh Do, Ha Anh Le, Nguyen Ngan Ha Pham, Le Chau Tran, Tien Dat Le, Thi Bich Hanh Tran

    Published 2022-02-01
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