Search Results - Iacobucci, Dawn

Dawn Iacobucci

Dawn Iacobucci (born c. 1960) is an American quantitative psychologist and marketing researcher, Professor in Marketing at the Owen Graduate School of Management, known for her work in the field of foundations of marketing research. Provided by Wikipedia
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    Marketing research : methodological foundations /

    Marketing research : methodological foundations / by Iacobucci, Dawn

    Published 2010
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