Αποτελέσματα αναζήτησης - Hwee Ling Siek
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A Grounded Theory Analysis of Consumer Perceived Value of Sustainable Bamboo-Woven Fashion Accessories on Chinese e-commerce Platforms από Xiao Zheng Wei, Hwee Ling Siek, Reza Moayer Toroghi, Siti Fatimah Binti Hashim
Έκδοση 2025-06-01Grounded Theory was employed to analyze consumer perceived value of sustainable bamboo-woven fashion accessories in Chinese e-commerce, emphasizing green consumption behaviors, awareness of resource reuse, and integration of cultural significance. Unlike prior research focusing on design-stage prefe...
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