Search Results - Greenwald, Bruce C., 1946-

  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    Competition demystified : a radically simplified approach to business strategy /

    Competition demystified : a radically simplified approach to business strategy / by Greenwald, Bruce C., 1946-

    Published 2005

    Columbia Business School professor Greenwald offers a new theory of competition for strategic planners to apply in the real world. He argues that there is only one essential factor in determining competitive advantages: how easy it is for competitors to enter or expand in a given market. If a compan...

    Full description

    Contributor biographical information
    Publisher description
    Book

    Save to List
    Saved in:

Search Tools: