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    Event Marketing, Stakeholder Engagement, and Customer Loyalty in the Hotel Sector: The Mediating Role of Customer Satisfaction in South East Nigeria

    Event Marketing, Stakeholder Engagement, and Customer Loyalty in the Hotel Sector: The Mediating Role of Customer Satisfaction in South East Nigeria od Chieloka James Mokwuah, Emeka Kenechi Agina

    Wydane 2025-06-01

    The hotel sector of the hospitality industry appears to be growing at a tremendous rate as number of hotels in the south east have continued to grow. These hotels endeavor to provide food, shelter, accommodation, entertainment, and leisure for guests. Due to an intense competition in the sector, hot...

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