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    Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

    Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo by Edvin Zhllima, Drini Imami, NJazi Bytyqi, Maurizio Canavari, Elvina Merkaj, Catherine Chan

    Published 2020-05-01

    This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes...

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