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    Examining green brand approaches in promoting new electric vehicles

    Examining green brand approaches in promoting new electric vehicles by Xiaoqing Li, Brahim Chekima, Ming-Fook Lim, Meizhen Pan, Aizah Nadia Aknie Ramlee

    Published 2025-12-01

    The Chinese new energy vehicle (NEV) market has entered a phase of rapid expansion, forming a stable and sizable user base. Maintaining strong brand relationships with existing users has become a necessary strategy for ensuring sustainable business growth. However, existing research has primarily fo...

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