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    Pork production on YouTube: frame and sentiment analysis

    Pork production on YouTube: frame and sentiment analysis by Anu Karki, Shuyang Qu, Fally Masambuka-Kanchewa, Michael Retallick, Alexa J. Lamm, Kevan Lamm, Catherine E. Sanders, Allison Byrd, Nicholas Gabler

    Published 2025-07-01

    IntroductionSocial media platforms increasingly influence public perceptions of agriculture by shaping narratives around food production. This study explores the portrayal of pork production on YouTube and the corresponding audience reactions, highlighting its role in shaping public discourse.Method...

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