Robinhood Markets
Robinhood Markets, Inc. is an American financial services company based in
Menlo Park, California. It provides an
electronic trading platform that facilitates trades of
stocks,
exchange-traded funds,
options,
index options,
futures contracts, outcomes on
prediction markets, and
cryptocurrency. It also offers
cryptocurrency wallets,
wealth management,
credit cards and other banking services, some in partnership with banks insured by the
FDIC, as well as a news website, Sherwood.News. The company's revenue comes from transactions (including
payment for order flow and markups on cryptocurrency; 54% of Q2 2025 revenues), net interest income (primarily from
margin lending, interest earned on customers' cash balances, and credit cards; 36% of Q2 2025 revenues), and other sources (
subscription fees and
advertising revenue on Sherwood.News; 9% of Q2 2025 revenues). The company has 27.4 million funded customers and $279 billion in assets under custody. Its platform is available in the U.S., the UK, and, for trading cryptocurrency and tokenized stocks and ETFs only, in the
European Union.
The company is named after
Robin Hood, based on its mission to "provide everyone with access to the financial markets, not just the wealthy". The company has been referred to as an innovator in zero-commission stock trading, as it relies on other sources of revenues. Robinhood has targeted
millennials as customers; in March 2025, the average age of its customers was 35.
The company does not allow trading in
mutual funds,
preferred stocks,
bonds, some high-risk
penny stocks, and new positions in
options on their expiration dates in the last 30 minutes of the trading day.
Provided by Wikipedia